From $85 to $10,500 - How Labubu Turned a Blind Box into a Blockbuster

What do Labubu, Sydney Sweeney's bathwater soap, and SKIMS' one-minute sellouts have in common?

They're not solely products. Rather, they're emotional assets. And the latest Labubu resale proves it: a single figure, originally sold for $85, just fetched $10,500 on eBay.

Meet Labubu: The Viral, Ugly-Cute Money Printer

Labubu, a toothy little mischief monster born from Pop Mart's blind box universe, is the poster child for scarcity-fueled fandom. Designed by Hong Kong artist Kasing Lung and produced in tightly controlled drops, Labubus are impossible to ignore and even harder to score.

Originally tucked into random boxes as part of a Vans collab, one particular skater-themed figure just broke eBay records.

Why? Because demand is driven by narrative, nostalgia, and the hunt itself.

This Is the Playbook:

• Limited Supply. Weekly drops sell out instantly. Fans camp out IRL and swarm online queues at 9PM sharp. They call it "Labubu Hunger Games" because that's exactly what it feels like
• Blind Box Psychology. You don't pick your toy; you hope for it. Every unboxing is a dopamine spike, and every rare pull is social currency.
• Ritual + Reward. Miss the drop? Better luck next week. Score a rare? Welcome to a thriving secondary market where values can demand 100x or more

Fandom Has Entered Its Investment Era

Pop culture drops are now behaving like blue-chip assets and early buyers are treating them accordingly. Labubu's massive price spike proves that emotional attachment + engineered scarcity = real financial upside.

The new collector flexes their assets on TikTok and flips them on eBay. These individuals represent participants in a new kind of drop economy.

What This Means for Brands

If your product launch doesn't have a queue, a community, or a little chaos, it's probably not iconic.

Fanfare helps brands do what Labubu does best:

• Launch scarcity-driven drops that respect the fan journey
• Build fair, bot-free queues that scale without crashing
• Turn product moments into cultural phenomena

In 2025, the most valuable thing you can build is no longer a product; it's a story fans want to buy into again and again.

Ready to drop something unforgettable?

Let's make magic.