Blog
Drops can be messy—fans get wild, hype goes off the rails, and things don't always go as planned. Welcome to our unfiltered take on what works, what doesn't, and why we're all still obsessed.
Ticket Bots vs Real Fans
The live events industry is facing a growing problem of bots outpacing real fans in ticket sales. In this post, we explore the reasons behind the bot problem and discuss potential solutions to restore fairness in ticketing.
Michael Dodsworth
2/9/2025
Elements of Scarcity - Limited Time
Time-based scarcity is a powerful marketing strategy that creates urgency and drives consumer action. In this final post of our scarcity series, we explore how limited-time offers and seasonal availability can enhance product desirability and influence purchasing decisions.
Adam Stone
12/12/2024
Beyond Black Friday
Black Friday and Cyber Monday 2024 saw record-breaking sales—but the real opportunity lies beyond the holiday rush and into the heart of December shopping. Discover how to transform these high-intent BFCM shoppers into loyal, year-round customers using strategic drops, personalized engagement, and data-driven retention techniques.
Michael Dodsworth
12/3/2024
Elements of Scarcity - High Demand
Explore how excess demand can be leveraged in marketing to create social proof and drive consumer interest, as part of our series on scarcity.
Adam Stone
11/28/2024
Elements of Scarcity - Limited Supply
Scarcity is a powerful marketing tool that can drive consumer desire and create excitement around your products. In this first post of our series, we dive into the concept of limited supply—whether through small production runs or exclusive releases—and how it impacts purchasing decisions.
Adam Stone
11/21/2024