SolutionsPresales and tickets

Doors open earlyFor the right people

A presale rewards the fans who earned it. Stack tiers so VIPs go first, then open the doors to everyone else.

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What usually goes wrong

Six hours in the queueStill no tickets

  • A post about six hours in a ticket queue
  • A post about five hours in a ticket queue on a crashing site
  • A post calling a ticket queue daylight robbery
  • A headline about a ticket sale collapsing under demand
  • A headline about twenty million bot attempts on a launch

Real posts from real drop days.

01 · Create

Every tier gets its own door

Give each tier its own window, top tier first, then open to everyone. Appointments cover anything sold in person.

New dropMoss Live · Dec 12
800 tickets
Who goes when
Gold
Tue 10:00
Silver
Wed 10:00
Everyone
Thu 10:00
Limit
2 per fan
Top tier enters firstSchedule drop
More on drop design
02 · Drop

Doors open in turn

Each tier gets its window in order, and every wave is still shuffled. A tier earns an earlier door, never a place in line.

A presale with three doors, played on the big screen. Join in, or just watch it run.More on fairness and bots
03 · Learn

Tomorrow's top tier

Who showed up tells you who belongs in the next presale. Points add up and fans move up a tier without anyone sorting them.

What a presale tells you, in four panels. Pick a panel to play it again.More on fans and loyalty
One example

A presale, start to finish

Tiers setCreateGold, Silver and everyone else each get a window.
moss.example/drops
MossPresale
LivePresale

Moss Live · Dec 12

GoldTue 10:00SilverWed 10:00EveryoneThu 10:00

You're Silver. Your door opens Wednesday.

Presale by Fanfare
Meanwhile, at your store

Everyone shows up at 10:00Your store sees a steady line

The crowd waits at the door and goes through in steady batches, so your checkout never sees the spike.

  1. 10:00
  2. Every minute
  3. Your store
One batch a minute, whatever the size of the crowd.

ForresterRetail tech company to watch, 2025 and 2026

Been there, built that, at places like

  • Complex
  • Salesforce
  • Fashion Nova
  • Ticketmaster
  • Paypal
  • Honey
  • Optimizely

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