SolutionsShopify brands

Your storeNow with a velvet rope

Fanfare is an app in your Shopify admin. Pick a product and how fans get in, and the drop runs on your own product page and your own checkout.

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What usually goes wrong

Add to cartIs not a launch plan

  • A post about a launch selling out in four minutes
  • A headline about twenty million bot attempts on a launch
  • A post about an app crashing mid-drop
  • A post blaming millions of bots
  • A post saying most people walked away empty-handed

Real posts from real drop days.

01 · Create

No developer. No rebuild

Build the drop inside your Shopify admin: the product, the way in, the time. Then add one block to your theme and switch on the checkout rule that asks for a pass.

New dropSoft Launch “Highlighter”
0 of 3 set
  1. Shuffled at doors, then let in 20 a minute.

  2. Soft Launch “Highlighter”$180Add to cart
  3. Checkout rule
    Has a pass: paysNo pass: stopped
No developer neededSchedule drop
More on where it runs
02 · Drop

One product gets a rope. The rest stays open

While the drop is live, its buy button becomes the way in. A fan whose turn comes gets a pass and pays at your own checkout. Nobody buys the drop without one.

Your store on drop day, in four moments. Tap to move it on, or just watch it run.More on fairness and bots
03 · Learn

Know who bought, not just who clicked

Paid orders come back from Shopify, so each fan's profile shows what they entered and what they took home. Your regulars go first next time.

More on fans and loyalty
One example

A Shopify drop, start to finish

Scheduled in your adminCreatePick the product, the way in and the time. The product page shows it.
moss.example/products/soft-launch
MossDrop 08
LaunchFri 10:00

Soft Launch “Highlighter”

$180 · 300 pairs

Doors Friday 10:00

Everything else in the store ships as usual.

Queue by Fanfare
Meanwhile, at your checkout

Everyone shows up at 10:00Your checkout sees a steady line

The crowd waits at the door and goes through in steady batches, so your checkout never sees the spike.

  1. 10:00
  2. Every minute
  3. Your checkout
One batch a minute, whatever the size of the crowd.

ForresterRetail tech company to watch, 2025 and 2026

Been there, built that, at places like

  • Complex
  • Salesforce
  • Fashion Nova
  • Ticketmaster
  • Paypal
  • Honey
  • Optimizely

Ready to makeSome noise?

Enough scrolling. Book a call and we'll plan your next drop with you.

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